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Food & Responsible Marketing

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Policymakers believe consumers need to be more critical about the messages they receive in the media, as people have little chance of escaping from advertising in today's commercially-filled world.

Member states are nearing a deal on new food labelling rules that would leave wiggle room for industry to use their own labelling schemes and choose whether to show nutritional information on the front or back of a product's packaging.

Intrusive marketing practices brought on by the Internet have attracted the attention of the European Parliament, with lawmakers concerned about guaranteeing citizens' privacy, said Philippe Juvin MEP in an interview with EurActiv.

While the food industry has taken a series of initiatives to restrict advertising of unhealthy products to children, consumer groups are not convinced and call for the development of stricter criteria. EurActiv hears arguments from both sides of the debate in parallel interviews.

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Interviews

Ruth Veale Head of the food, health, environment and safety department, European consumers’ organisation

Consumer group: Food ads still targeted at kids

Will Gilroy Director of communications, World Federation of Advertisers

Advertisers: Marketing given disproportionate focus in obesity debate

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